Artical about digital Elovution

''Digital art' describes the use of technology in creative thinking and art making. Ranging across a wide variety of mediums, digital art spans from computer, generative, robotic, kinetic, and net art, through to post-internet, virtual reality, and augmented reality art. Conceptually, the origins of digital art can be traced back to ideologies present in the avant-garde art movements of the first half of the 20th century. Movements such as Modernism, Futurism, Abstraction and Op art responded to the rapid evolution of transport and communications systems, and to new scientific discoveries made as a consequence of war. World conflict too led to the unprecedented movement of people and exchange of ideas and set in motion conditions for what was to become an increasingly globalised society. While artists were keenly interested in innovations such as radars, microwaves and computers, the rich potential of modern technologies as tools in art only began to be explored as access increased in the 1950s and beyond. Typically identified as a close collaboration between computer and artist, digital art, in fact, grew out of partnerships between scientific labs and artists eager to gain access to new technological mediums. These collective efforts contributed to shaping today's technologies and their aesthetic qualities. .

LEAVE A COMMENT

Managing a Digital Marketing Agency in Malawi

Before delving into the complexities of managing a digital marketing agency in developing countries, it is crucial to establish what is meant by a ‘developing country’ in the context of this article. According to the United Nations, a developing country is defined as a nation with a low or middle income per capita and a Human Development Index (HDI) below 0.8. The HDI combines statistics related to life expectancy, education, and income to categorize countries into four tiers of human development. By this definition, Malawi is a developing country, and Digital Marketing in Malawi is a challenge. The development of agencies in general and more specifically digital marketing agencies is not as clear-cut on the continent as it is in the Western world. Digital marketing is not mature in the region yet and often lacks consistent processes, clearly defined goals, clear messaging, and a clearly defined – and understood – target audience. There are factors one needs to consider when undertaking marketing projects in the region, elements you might not even know exist or consider in other areas of the world. Economies, socio-political intricacies, language barriers, multiple currencies, and regional conflicts will all count against you if you are working in a digital marketing agency or as a digital expert with a focus on Africa.

LEAVE A COMMENT

DIGITAL 2023: MALAWI